Russian Rowing品牌VI设计欣赏-深圳品牌设计

2015-05-27

The new visual identity was to continue the idea of the existing logo, which, however, could not make a strong enough visual statement for such a prominent organization.

The old logo’s oar-and-flag combination successfully conveyed the Federation’s area of activity and nationality, so it was decided to keep the existing meaning and focus on making eye-catching and recognizable image to create a symbol young athletes and fans could easily identify themselves with.

The pattern is based on a small fragment of the logo representing dynamism and drive, and connotes fish scales, for the fish is closely associated with water and constant movement.

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Russian Rowing品牌VI设计欣赏-深圳品牌设计-橙象品牌设计与顾问

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