Clarence & Fredericks needed a strong identity that would embody family run business, the craftsmanship of brewing, and the idea of building their own heritage for the company over the coming years.
An identity was developed that works well for a range of applications from stationary to bottles to website. To compliment the main identity, we worked with illustrator Matthew Green to devise a figure head for the brand.
Barry the Budgie has become a firm favourite (some say he’s the Lesley Phillips of the Budgie world).
A simple, updatable website was also designed and built to showcase the current range of beers, and become an online hub for the company’s activities.